Celebration of time spent outdoors no matter the weather forecast

Nature therapy is a real thing, and Norwegians love it. Norway is blessed with some of the most beautiful nature on the planet, and Norwegians know this and take advantage of it on a regular basis. Reconnecting with nature and having an outdoor lifestyle is part of the Norwegian soul. 

Friluftsliv (pronounced “free-loofts-liv”) translates to “open-air living” and is a concept deeply engrained in the country’s heritage. From remote Arctic to urban Oslo, friluftsliv means commitment to celebrating time outdoors for all ages in all weather. It doesn’t need to be anything extreme - it can be as simple as taking a Sunday hike in the forest or going skiing or fishing.

The key of happiness in Norway is straightforward - simply get outside!